Just as with film based cameras, digital photographers face a problem of getting pictures with accurate color. A common problem is getting a picture that has a color cast that is wrong, such as too much red, blue or green in the photo. This problem is generally because of an improper white balance setting in the camera.
An in camera white balance setting allows you to record correct colors when shooting under different lighting conditions such as bright sunshine, clouds, incandescent or fluorescent light. In addition to letting you choose the appropriate white balance setting, many digital cameras have feature that will set the white balance automatically after take a picture of a white balance card. To use this feature, you carry a special card and take a picture of it under the current lighting conditions you are shooting. This comes in very handy for different types of sunlight such as morning or evening light. These cards can be found online at any large photo supply web site.
One of the better ways to get accurate color is to shoot in RAW mode. Shooting in RAW mode enables you to change the white balance setting using a RAW converter after you take the photo. Most RAW converters, such as Adobe Camera RAW, have controls that can be used to fine-tune the white balance. Tools such as Photoshop can help you set the white balance after the photo was taken to help correct any mistakes.
Some cameras allow you can add a preset white balance setting to add a favorable color tone to a photo. For example, using a cloudy white balance setting can add warmth to an otherwise cold or blue-toned scene.
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